What is Cannoli Cream? 

Best said, Cannoli Cream is an aestheic and Design language. 

A contemporary Design language that has somewhat been adopted by Pirate. 

It’s many things and nothing at the same time. 

A Design language, a guideline, and best practice. 

An aesthetic. 

No hard and fast rules. 

A studio.

A journal.

A diary.

A research project. 

A practice. 

A conversation with Design. 

A workshop. 

A Design philosophy. 

A contradiction. 

Almost something. 

Pure. 

Less.

Simple.

Minimum. 

Not nothing. 

Production by reduction.

Design thinking is architecture thinking is first principle thinking.